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Gadi Sznajder
The Asia Code: A Million-Dollar Handshake: How to Build Relationships that Win in Asia
Book blurb...
The Asia Code is a serious, practical guide to the human realities of doing business in Japan, China, and South Korea. Moving beyond etiquette and cliché, it shows why Western executives often approach Asia like chess players in a world that runs more like go, where trust, timing, communication, and invisible power structures often determine whether partnerships succeed or quietly fall apart.
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